How CasinoJules makes money
The desk is free to read because a share of the outbound links on this site are tracked. When a reader clicks through, opens an account and deposits at a casino, the operator credits CasinoJules with the referral. In return, we receive either a share of that player's net gaming revenue (a revenue-share deal) or a one-off flat payment (a CPA deal). Both formulas are settled out of the Belgian casino's marketing budget; nothing is added to your deposit, deducted from your withdrawal, or taken out of your bonus.
That commission funds every hour we spend testing: the deposits we make ourselves with our own money, the withdrawals we time to feed each casino's rolling payout score, the support tickets we open, and the editors who write everything up. There is no subscription, no paywall, no sponsored newsletter, and no operator-funded ad slot on the site.
Our revenue model, in one table
Three formulas cover almost the entire site. Here is what each one is, when the money changes hands, and the column that actually matters: whether it changes a casino's position in a ranking.
| Commission type | When it triggers | Affects ranking? |
|---|---|---|
| Revenue share | The reader deposits and plays; CasinoJules receives a monthly percentage of that player's net losses at the casino for as long as they keep the account open. | No. |
| CPA (cost per acquisition) | The reader deposits above a minimum threshold once; CasinoJules receives a single flat payment; nothing more after that, regardless of what the player does later. | No. |
| Hybrid | A smaller CPA up front, followed by a reduced revenue share, a trade-off we sometimes accept with newer operators. | No. |
Why commissions never move a ranking
Commercial rates are negotiated once, per operator, then locked. From that point on, the number sleeps in a spreadsheet the ranking team never opens. What they open instead are the withdrawal timing files, the complaint threads, the terms-and-conditions comparisons, the support transcripts and the reader reports. Those are what decide who moves up, who moves down, and who gets dropped.
What actually moves a position
- Complaints. Confiscations, retroactive changes to terms, KYC verification loops that never end. One credible pattern is enough to downgrade; a repeated pattern is enough to delist.
- Reader feedback. Emails to the editorial team, forum posts we can verify, and comparisons with our own test panel. Slow to move a ranking on their own, quick to move one when they confirm what we are already seeing.
What does not move a position
- A higher commission offer from an operator already ranked lower.
- An account manager asking for a feature, a badge, a homepage slot, or a friendlier verdict.
- A promotional budget, an ad spend, or the promise of exclusive content in exchange for placement.
We turn these offers down in writing, and we keep the emails. If a rate increase is offered on condition that a ranking changes, the answer is no; the relationship usually ends shortly after.
Listed casinos that pay us nothing
The rankings are not a partner directory. Every table on the site mixes three kinds of operator, and none is treated differently by the scoring method:
- Commercial partners. A signed deal, one of the three commission formulas above, and a tracked link. The bulk of the list.
- In-house programmes we have not joined. Some operators run their own affiliate programme rather than go through a network. When our tests justify a listing, they get one whether we have signed with them or not; the link simply points to the homepage, with no tracking.
- Networks we refuse. A handful of affiliate networks impose clauses we will not accept (mandatory positive-tone edits, negative carryover balances, cancellation clauses in the event of a complaint). Operators accessible only through those networks pay us nothing, and are still listed in whatever position their tests earn.
What we will and will not do
- We do accept a declared commission on readers who sign up through our links.
- We do negotiate the best public or exclusive bonus we can get, and we pass it on as is, untouched.
- We do not sell ranking positions, badges, scores, homepage slots, or softer conclusions.
- We do not publish sponsored content, native advertising, or partner articles dressed up as editorial reviews.
- We do not hide a complaint, a slow payout, or a failed retest just because the operator is a partner.
- We do not chase clicks with content that pushes anyone under 18, in recovery, or asking for help, back into play. See our Responsible gambling page for the limits we respect.
Reader questions
Will I pay more if I sign up through a CasinoJules link?
No. The commission is paid out of the operator's marketing budget. Your deposit, bonus, stake, withdrawal, everything is strictly identical to a direct sign-up. In many cases, the bonus version behind our link is the best available, because it is the deal we have negotiated for Belgian readers.
If commissions do not move rankings, what does?
Payout tests, complaint patterns, changes to terms and conditions, and reader reports, in that order of weight. The methodology is detailed on the About page, and every timed withdrawal feeds the rolling 90-day payout score baked into each casino's ranking.
Are there casinos on the site that pay CasinoJules nothing?
Yes, those on in-house programmes we have not joined, and those only accessible through networks we refuse. They are listed on the same test basis as everyone else, and their outbound links are plain homepage URLs, without tracking.
Has an operator ever offered to pay for a better ranking?
Yes, and the answer is a written refusal every time. The email is kept, the offer never appears on the site, and the relationship usually cools shortly after. No commission figure buys a position.
How do I report something that looks off?
Write to the editorial team via the Contact page with "Editorial point" in the subject line. A real editor reads the message, and if the observation holds up, the ranking, review or score changes. Corrections are made openly, not on the quiet.
